> Exposure, marketing, symmetry –
some of the elements needed to create an effective website for today's demanding world. Everything from your site’s lines, imagery, branding and copy, to the search ranking, visibility and code structure of your site, I'm here to make sure these elements fall into place.
Click on a case study below, or continue reading to review the development process...
 Phase I:
Site Outline
The web development process begins with a no-obligation consultation to establish your goals and needs. This is accomplished by asking targeted questions about your demographic, what you intend the site to do, and what you feel the site should look like. It’s all about listening and working together as a team. Based on the data collected, several prospective composites are created, along with the development of a marketing strategy.
Inquiries regarding mailing lists, hosting, data bases, etc., are also presented at this time.
 Phase II: Site Development
Everything from the site’s color scheme, graphics, typography, and images to be included are reviewed at this time to construct the site model. The site build is a direct reflection of the information provided by the client consultation. All web pages are coded and validated to the current XHTML 1.0 standard – which simply means your site will be viewed correctly and as intended for the broadest audience, compatible with as many OS platforms and browsers possible. After the client approves a design concept from one of several composites / models, and all materials required from the client have been received, a “coming soon” splash page is published on the client’s domain while the rest of the site is developed. All beta pages are viewable to the client through private urls to ensure security.
Phase III: Publishing
In the final process, the site is published after all approvals, debugging, and  testing have been completed. Each page and link is rigorously tested against all major platforms and browsers to ensure the most viewable and functional experience for your audience. Immediately after the entire site is published, the site is submitted to Google, Yahoo, and all other pertinent search engines and directories for the most optimum search
visibility
and internet marketing.
Case study I
johnhumble.com
- XHTML based site design
> John Humble is a tenured photographer and instructor from the Los Angeles market, and was in need of a website to display his highly regarded work of the L.A. River, landscape work, and reportage and figurative work.
 A photography instructor for the past 20+ years, John has taken editorial assignments for Time, Newsweek, U.S. News and World Report, Elle, The Los Angeles Times Magazine, Harper's, Esquire, and Geo. In addition, John's large-scale work has appeared in numerous collections including the Corcoran Gallery of Art, the National Museum of American Art, the Smithsonian Institute, the Library of Congress, LACMA, the San Francisco Museum of Modern Art, and the J. Paul Getty Museum.*
 John wanted a clean, simple website that wouldn't distract from his images. Considering the diverse color schemes reflected in his work, the site's neutral grey foundation was a natural to avoid color clashes. The site's straightforward use of rectangular shapes work well for containing John's images. Navigation was kept very direct so that the user could easily access Johns' portfolios.
The resulting site for John has been a suitable companion to his print portfolio and a great referrence point for prospective buyers referred from his representative, The Jan Kesner Gallery in Los Angeles.
visit johnhumble.com
*Cited from johnhumble.com. John Humble currently photographs for Getty Images.
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Case study II
protocoltheband.com
- XHTML based site redesign
- print and web graphics development
- myspace development
- identity development
- publicity services
- photography
> Protocol was established in 1999 and regularly performs a diverse playlist of music, primarily in the R&B, soul, and Motown genres. Their primary market is the Midwest, even though they have performed twice in Guantanamo Bay, Cuba.
 Protocol was in need of a web presence that would promote them to the world, and because they intend to expand their reach beyond the Midwest, they needed a site that would provide the prospective client and fan a visual sense of what the band does musically. The deep red color scheme was chosen for its symbolism for passion, while the angled lines provide a sense of "smoothness" associated with the band's music. The site was also designed so that the user could quickly access prominent information, such as the band's schedule, displayed on every page.
In addition, the site houses a press section for the reprinting of media spots and write-ups, a gallery section for band images and live performance photos, a tunes section allowing the user to play select tracks, and an "about" section for individual band member bios.
visit protocoltheband.com
visit Protocol's myspace page
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Case study III
newriverdesign.com
- XHTML based site design
- web graphics development
- multimedia development
> New River Design Group was founded
in 2003 and has been responsible for one of the Southeast region’s fastest growing publications – Go Riverwalk Magazine and the annual Go Riverwalk City Guide. New River's brand of publications cater to the South Florida tourist, business, and jet set communities, and with its booming circulation rate, the website needed to provide quick details and media kits, all within a highly-styled multimedia package.
The resulting site includes a fast-loading Flash presentation with all navigation immediately presented in html, allowing the frequent user to bypass the Flash presentation to access the information he/she needs. Stock photography was carefully chosen to provide the sleek, yet down-to-earth, business-minded aspect of the client. The site also permits access to a user directory, allowing the uploading and downloading of large files for production / prepress.
visit newriverdesign.com
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